LIVE ZOOM: Planning for Success: Business Model Workshop

Tuesday, February 28, 2023, 12:00 – 2:00 p.m.


Formulating a plan is essential to your business success. In this hands-on workshop, an experienced entrepreneur and business executive will use the business model canvas to help you develop your business idea or work out ways to improve your existing business.

Class covers:

  • Why you need a business model
  • Identifying and describing your value proposition
  • Essential components of a successful business model: resources, partners, channels, cost structure, and more
  • Pitching your business to potential investors and partners
  • Taking advantage of opportunities and overcoming challenges as the economy emerges from COVID-19

Participants are encouraged to join the Zoom session using video as this class may involve sharing of visual information and writings, participation via the chat function, and the opportunity to interact with others. Virtual networking reception to follow class.

Presented by Mark Kapczynski (

Mark Kapczynski is a successful serial entrepreneur, chief executive and advertising industry expert. He founded LocationX, a physical location ad network leveraging beacon technology. Mr. Kapczynski also serves as an Executive Director of the UCLA Venture Capital Fund, helping to foster innovation connected to the university. Mr. Kapczynski last served as VP of Corporate Development and Strategy for Experian's consumer businesses which include leading consumer brands: Experian,, and ProtectMyID. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and consumer internet.  He has 8 patents to his name and an additional 45 patents pending.

 LA Law Library does not provide legal advice:

LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service.  The information presented in this program is not legal advice and is provided solely as an educational service to our patrons.  For legal advice, you should consult an attorney.

Hours / Location

LA Law Library
301 W. First Street
Los Angeles, CA 90012
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Monday - Friday:
8:30 am – 6:00 pm
9:00 am – 5:00 pm

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