Business Series: Branding and Marketing 101

Class recorded October 24, 2023

Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

• Defining and protecting your brand
• The different marketing channels available, and the strengths and weaknesses of each
• How to integrate branding and marketing across multiple channels and platforms
• Basing your marketing initiatives on research and data
• Approach to marketing on a budget

Course Materials: If you would like to receive a copy of the course materials for any of the classes, including any PowerPoint used, please register at the Register Now! button for the class, provided below.

Video Recordings: We recognize that not everyone can attend in person classes, so even if you can't make it in, please watch any of these recordings and remember that we are still here to help! Call us at (213) 785-2513, email This email address is being protected from spambots. You need JavaScript enabled to view it., or chat with us online to get help finding information and resources on any legal (or not-quite-legal) question. Access to the video recordings is free.

Dated Material: Please note that the law changes. The original recording date for each class is provided on the display page. To be certain that you receive up-to-date information, please attend the in-person class, or contact us for help researching or updating your specific legal issue.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

LA Law Library does not provide legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The information presented in this program is not legal advice and is provided solely as an educational service to our patrons. For legal advice, you should consult an attorney.