Tuesday, October 11, 2016
12:00 p.m. — 2:00 p.m.

Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

• Approach to marketing on a budget
• Defining and protecting your brand
• Promoting your company and product or service
• Basing your marketing initiatives on research and data

Presented by Erin Kapczynski:
Erin Kapczynski is V.P. of Marketing for Purch, a digital content and commerce company and the largest online technology publisher in the U.S., with over 100M monthly unique visitors. In this role, Erin oversees global consumer and corporate marketing that drives ad sales, eCommerce, and lead-gen, all amounting to more than $100 million dollars in annual revenue.

Erin has spent nearly two decades in the marketing field with a majority of that time working in the digital media and advertising industries. Prior to Purch, Erin served as VP of Marketing at Panache, a digital video monetization tech startup acquired by WPP, and a strategic marketing consultant at Demand Media. Previously, she held high-level marketing positions at Move.com and Herbalife HQ, where she focused on international marketing.

True to Erin’s borderline obsessive love of all things digital media, she has served as Interactive Emmy Awards judge, IAB MIXX Awards judge, and continues mentoring individuals and tech start-ups in the L.A.-area, as well as guest lecturing at the city’s premier universities, including UCLA.

A virtual L.A. native by way of Ukraine, Erin lives in Santa Monica, CA where she wears lots of sunscreen. When she’s not correcting people on the spelling of her last name, she likes to browse art exhibits and lift kettle bells. She speaks English, Russian, some French and a bit of Polish.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Tuesday, September 13, 2016
12:00 p.m. — 2:00 p.m.

It is not unusual for a business to encounter financial hurdles at some point in its lifecycle. Whether the business will survive and eventually thrive depends largely upon the quality of its management, oversight and leadership. In this class, learn what unique traits, practices, and skill sets separate successful leaders from unsuccessful ones.    

Class covers:

• Setting realistic business goals
• Staying within reasonable fiscal limits 
• Pursuing careful and cautious growth
• When and how to seek debt relief, including Chapter 11 

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Tuesday, September 6, 2016
12:00 p.m. — 2:00 p.m.

Every business needs an initial investment to get off the ground, and established businesses often require investment in order to expand. Learn how to apply for and obtain small business loans, plus learn about vital alternative funding sources for startups.

Class covers:

• How to sell your business to investors
• Crafting a business pitch
• Best practices for loan applicants
• Other funding options, like friends and family, and crowdfunding

Presented by Kevin Lew with the support of Bixel Exchange, and Raul Yañez:
Kevin Lew is the Startup Development Program Director for Bixel Exchange, the L.A. Area Chamber of Commerce’s Emerging Tech Center. He endeavors to connect community interests and needs to Bixel Exchange events and programs. Kevin has an extensive background as an event and content producer and partnership program specialist from his ventures at Opportunity Green and Eventologie. With a love for technology, sustainability, and design, Kevin hopes to promote and foster a pragmatic and sustainable business economy at a local and global scale. Now, with three-plus years leading the Startup Development Program at Bixel Exchange, Kevin has extensive knowledge about the early stage startup ecosystem in L.A.

Raul Yañez is a commercial banking expert at Pacific Western Bank with almost 40 years of experience in the banking industry. He earned his bachelor’s degree from Loyola Marymount University and is a native of East Los Angeles.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Tuesday, August 30, 2016
12:00 p.m. — 2:00 p.m.

Getting the most out of your sales and marketing dollar is an undervalued aspect of running a business. In this class, learn how to develop an effective marketing strategy to reach the most profitable volume of sales for your business.   

Class covers:

• Identifying your target market
• Defining your value proposition
• Defining your competition (SWOT analysis – strength/weakness/opportunity/threat)
• Road(s) to market – developing a sales and distribution model
• Managing your pipeline – sales team, customer relationship management (CRM), and customer support