Business Series: Going to Market: Sales and Marketing Techniques and Strategies

Tuesday, August 30, 2016
12:00 p.m. — 2:00 p.m.

Getting the most out of your sales and marketing dollar is an undervalued aspect of running a business. In this class, learn how to develop an effective marketing strategy to reach the most profitable volume of sales for your business.   

Class covers:

  • Identifying your target market
  • Defining your value proposition
  • Defining your competition (SWOT analysis – strength/weakness/opportunity/threat)
  • Road(s) to market – developing a sales and distribution model
  • Managing your pipeline – sales team, customer relationship management (CRM), and customer support

Hours / Location

LA Law Library
301 W. First Street
Los Angeles, CA 90012
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M, W, Th, F: 8:30 am – 6:00 pm
Tue: 8:30 am - 8:00 pm
Saturday: 9:00 am – 5:00 pm

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