Tuesday, August 30, 2016
12:00 p.m. — 2:00 p.m.

Getting the most out of your sales and marketing dollar is an undervalued aspect of running a business. In this class, learn how to develop an effective marketing strategy to reach the most profitable volume of sales for your business.   

Class covers:

• Identifying your target market
• Defining your value proposition
• Defining your competition (SWOT analysis – strength/weakness/opportunity/threat)
• Road(s) to market – developing a sales and distribution model
• Managing your pipeline – sales team, customer relationship management (CRM), and customer support