Starting and Growing Your Business: Where to Start

Tuesday, February 13, 2018
12:00 p.m. — 2:00 p.m.

In this introductory workshop, learn the basic steps to starting your business, plus get tools and resources for in-depth training on what you “didn’t know you needed to know” about business. Stay after the session for one-on-one consultations with business counselors from the City of Los Angeles BusinessSource centers.

Class covers:

  • Developing a business idea and writing a business plan
  • Identifying a market and reaching customers/clients
  • Obtaining proper licenses and permits, and complying with tax requirements
  • Funding your business and managing your finances
  • Exercising your legal rights and avoiding common legal issues

Presented by: Wai-Ling Chin and Ryan Metheny with the support of PACE (Pacific Asian Consortium in Employment):

Wai Ling Chin is the Business Counseling Manager for PACE BusinessSource Center. She holds a Bachelor’s degree in Business Administration in Marketing. She supervises the business counselors at PACE and oversees the Individual Development Account (IDA), Financial Education, Credit Building, Volunteer Income Tax Assistance (VITA) and Asset Building programs. Wai Ling is the committed Site Coordinator of three VITA sites. She manages the VITA sites operations, recruiting and training volunteer tax preparers and actively reaching out to taxpayers to save their tax refunds such as the Earned Income Tax Credit (EITC), Child Tax Credit, and Education Credit.

As a credit counselor, Wai Ling conducts credit workshops and one-on-on credit counseling. She emphasizes credit building because credit building = asset building. Wai Ling is a strong advocate for savings and asset building because they are the foundation of economic mobility and security. As a loan counselor, Wai Ling packages and underwrites business loans. Her goals are to help underserved individuals, entrepreneurs, and small business owners access to capital, accumulate wealth and build assets. Wai Ling speaks English, Mandarin, Cantonese, Hokkien and Bahasa Malaysia.

Ryan Metheny is the Managing Librarian, Legal Education at LA Law Library. After graduating from UCLA School of Law, Ryan practiced First Amendment law at a public interest firm in Berkeley. He then transitioned to librarianship to focus on his passions of research and education, and earned a master’s degree in library and information science from the University of Washington. When not on the reference desk, Ryan coordinates the educational programming at the law library, the law student internship program, and the Members Program. He also teaches legal research at the University of Southern California Gould School of Law.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Tuesday, 31 October 2017 10:55

Hits: 34

Business Series: Government Contracts - Steady Income for Your Business

Tuesday, May 8, 2018
12:00 p.m. — 2:00 p.m.

Plus: Small Business Development & Opportunities in Los Angeles County

Learn to cut through legalese to better understand government contracts in practical terms, especially risk allocation requirements and clauses unique to the public sector. This award-winning program has been recognized by the County’s Quality & Productivity Commission, the California State Association of Counties, the Center for Plain Language in Washington, D.C., and the National Association of Counties.

Class includes a bonus presentation from the L.A. County Small Business Concierge on government contracting and business development resources available through the Department of Consumer and Business Affairs.

Class covers:

  • Finding and responding to public solicitations
  • Understanding government contracts
  • Strategies for administrative protest
  • Cost-effective use of legal counsel
  • Business development and government contracting resources in L.A. County

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Tuesday, 31 October 2017 10:56

Hits: 28

Business Series: Should I Be Exporting? Increase Your Revenue by Tapping Foreign Markets

Tuesday, May 15, 2018
12:00 p.m. — 2:00 p.m.
Exporting can be a great untapped source of revenue for Los Angeles area businesses. Learn about the resources available to beginning exporters and the nuts and bolts of starting your own export business.

Class covers:

  • Is exporting for me?
  • The Trade Connect program for exporters
  • Key tips for reducing risk
  • Export Research Tools (with complimentary booklet)

Presented by Jim MacLellan & Maurice Kogon:
Jim MacLellan is Director of Trade Development at the Port of Los Angeles. He is responsible for trade promotion programs for the Port of Los Angeles and the Southern California Gateway, including Trade Connect, which assists local businesses seeking to enter global export markets. Prior to joining the Port of Los Angeles in 1992, Jim worked internationally for more than 20 years in the maritime and intermodal shipping business. Jim serves as Adjunct Professor at the Monterey Institute Graduate School of International Studies, where he teaches an annual course on international shipping; additionally, he has taught an intensive summer course on shipping and trade for MBA students at UCLA Anderson Graduate School of Business, as a key component of an international business studies program. A member of several local and international organizations, he currently serves as President of the Pacific Chapter of the United States – Mexico Chamber of Commerce, Chairman of the L.A. Regional Export Council (MEI) and Executive Committee Member of the Southern California Regional District Export Council.

Prior to his retirement, Maurice Kogon served as the director of the El Camino College Center for International Trade Development (CITD). He holds a BA and MA in Foreign Affairs from George Washington University and did Doctoral work in International Relations at American University. He has over 50 years of experience in the international business field as a U.S. Government official, business executive, educator and consultant. He has written, lectured and trained extensively on international trade and has developed numerous Web-based export tools used throughout the world, including his Exporting Basics guide and Export Readiness Assessment diagnostic. He has taught international business courses at Cal State University Northridge, George Washington University, and Virginia Tech. He has consulted for U.S. and international clients, including the Egyptian Government and the UN’s International Trade Centre in Geneva.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Tuesday, 31 October 2017 10:56

Hits: 27

Business Series: Branding and Marketing 101

Tuesday, October 3, 2017
12:00 p.m. — 2:00 p.m.

Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

  • Defining and protecting your brand
  • The different marketing channels available, and the strengths and weaknesses of each
  • How to integrate branding and marketing across multiple channels and platforms
  • Basing your marketing initiatives on research and data
  • Approach to marketing on a budget

Presented by Erin Kapczynski:
Erin Kapczynski is V.P. of Marketing for Purch, a digital content and commerce company and the largest online technology publisher in the U.S., with over 100M monthly unique visitors. In this role, Erin oversees global consumer and corporate marketing that drives ad sales, eCommerce, and lead-gen, all amounting to more than $100 million dollars in annual revenue.

Erin has spent nearly two decades in the marketing field with a majority of that time working in the digital media and advertising industries. Prior to Purch, Erin served as VP of Marketing at Panache, a digital video monetization tech startup acquired by WPP, and a strategic marketing consultant at Demand Media. Previously, she held high-level marketing positions at Move.com and Herbalife HQ, where she focused on international marketing.

True to Erin’s borderline obsessive love of all things digital media, she has served as Interactive Emmy Awards judge, IAB MIXX Awards judge, and continues mentoring individuals and tech start-ups in the L.A.-area, as well as guest lecturing at the city’s premier universities, including UCLA.

A virtual L.A. native by way of Ukraine, Erin lives in Santa Monica, CA where she wears lots of sunscreen. When she’s not correcting people on the spelling of her last name, she likes to browse art exhibits and lift kettle bells. She speaks English, Russian, some French and a bit of Polish.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Tuesday, 31 October 2017 10:56

Hits: 28

Business Series: Sales Techniques and Strategies

Tuesday, April 24, 2018
12:00 p.m. — 2:00 p.m.

Getting the most out of your sales efforts is an undervalued aspect of running a business. In this class, learn how to develop an effective strategy for reaching your sales goals.

Class covers:

  • Defining your value proposition
  • Defining your competition (SWOT analysis – strength/weakness/opportunity/threat)
  • Road(s) to market – developing a sales and distribution model
  • Managing your pipeline – sales team, customer relationship management (CRM), and customer support

Presented by Doug Korte with the support of Bixel Exchange:
Doug Korte is an accomplished global technology executive and respected transformational leader, with experience in turning around and growing high-tech companies from start-up to Fortune 50. Senior executives routinely consult with him when they look to transform & grow their organizations and drive for operational excellence. In the past Douglas has served as Vice President & Global General Manager, Communications, Media & Entertainment with Hewlett-Packard and an executive at IBM. He is an active member associated with key industry organizations, which include: the National Association of Corporate Directors (NACD), the Academy of Television Arts & Sciences, the USC Institute of Communication Technology Management and the Society of Motion Picture and Television Engineers. Today, Doug serves as CEO for Cuneiform Technologies Inc. and is an investor and private equity consultant, providing timely business development, operations and financial strategy advice to corporations, private equity & venture capital firms, investment banking/management firms, hedge funds, professional services firms and large institutional investors regarding high technology and digital media companies.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Tuesday, 31 October 2017 10:56

Hits: 28

Hours / Location

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Los Angeles, CA 90012
213-785-2529
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Hours:
M, W, Th, F: 8:30 am – 6:00 pm
Tue: 8:30 am - 8:00 pm
Saturday: 9:00 am – 5:00 pm

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