Business Series: Sales Techniques and Strategies

Tuesday, October 16, 2018  12:00 p.m. — 2:00 p.m.

Getting the most out of your sales efforts is an undervalued aspect of running a business. In this class, learn how to develop an effective strategy for reaching your sales goals.

Class covers:

  • Defining your value proposition
  • Defining your competition (SWOT analysis – strength/weakness/opportunity/threat)
  • Road(s) to market – developing a sales and distribution model
  • Managing your pipeline – sales team, customer relationship management (CRM), and customer support

Presented by Doug Korte with the support of Bixel Exchange:
Doug Korte is an accomplished global technology executive and respected transformational leader, with experience in turning around and growing high-tech companies from start-up to Fortune 50. Senior executives routinely consult with him when they look to transform & grow their organizations and drive for operational excellence. In the past Douglas has served as Vice President & Global General Manager, Communications, Media & Entertainment with Hewlett-Packard and an executive at IBM. He is an active member associated with key industry organizations, which include: the National Association of Corporate Directors (NACD), the Academy of Television Arts & Sciences, the USC Institute of Communication Technology Management and the Society of Motion Picture and Television Engineers. Today, Doug serves as CEO for Cuneiform Technologies Inc. and is an investor and private equity consultant, providing timely business development, operations and financial strategy advice to corporations, private equity & venture capital firms, investment banking/management firms, hedge funds, professional services firms and large institutional investors regarding high technology and digital media companies.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Thursday, 27 September 2018 09:23

Hits: 1192

Business Series: Protecting Your Business Advantages: Trade Secrets and Nondisclosure Agreements

Tuesday, May 1, 2018
12:00 p.m. — 2:00 p.m.

As a business owner, you try to do things that set you apart from the competition – and, often, you do not want the competition to know how you did it! In this class, learn how to protect the information that gives your business an edge.

Class covers:

  • Trade secrets: how to obtain, protect, and enforce
  • Non-disclosure agreements
  • Non-competition agreements: enforceable or not?
  • Methods for protecting sensitive information
  • Your employee’s legal duty of loyalty: how far does it go?

Presented by Dan M. Forman
Dan M. Forman is the managing partner at the Los Angeles office of employment law firm Carothers DiSante & Freudenberger LLP. His knowledge expands beyond traditional employment law to the expanding field of trade secret litigation where he has successfully prosecuted and defended complicated cases.

Forman’s vast litigation experience, including bench and jury trials, also allows him to adeptly utilize alternative dispute resolution techniques to achieve efficient and expedited results in cases with high financial exposure. His experience extends throughout state and federal courts, as well as alternative dispute resolution venues. Forman represents clients before a wide range of regulatory agencies, including California’s Labor Commissioner, the Department of Fair Employment and Housing, Employment Development Department, Equal Employment Opportunity and similar agencies.

In addition to achieving favorable results in litigation, Forman advises California clients on the full gamut of employment topics in an effort to avoid claims. Forman counsels service providers, high tech companies, insurance agencies, security businesses, manufacturers, financial institutions, health and medical industry clients. He drafts wage and hour policies, employment and severance agreements, covenants-not-to-compete and trade secret confidentiality agreements, and advises on collective bargaining and WARN Act compliance.

To help employers and business executives stay ahead of emerging legal issues, such as social media, employee retention and non-compete and confidentiality agreements, Forman frequently provides employers and clients updates by his participation in various industry webinars and presentations.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Tuesday, 31 October 2017 10:56

Hits: 1203

Business Series: Protecting Your Intellectual Property: Trademarks & Patents

Tuesday, September 25, 2018  12:00 p.m. — 2:00 p.m.

Many successful businesses develop important assets that are "intangible," including trademarks identifying your products (or services) in the flow of commerce, and patents to protect scientific inventions. Learn how to protect such assets and ensure your company's continued success.

Class covers:

  • Protecting an original invention through the patent process
  • What patent protection can provide your business, and what it can't
  • How to develop and protect a valuable trademark

Presented by Adam P. Daniels and Yira Dirocie with the support of Bixel Exchange (http://www.bixelexchange.com):

Adam P. Daniels practices law at Polsinelli LLP and earned his J.D. from the University of Connecticut School of Law. He is valued by clients and colleagues alike for his unique perspective and acute attention to detail, influenced (in part) from his background in engineering and work in aerospace. Adam represents clients of all sizes regarding intellectual property matters, with an emphasis in patent litigation and prosecution. He is a registered patent attorney and has a passion for helping clients define, develop, and enforce patent portfolios in foreign and domestic countries. Adam regularly assists clients in obtaining patents, enforcing patent rights before federal district courts, drafting and negotiating license agreements, and conducting post issuance review proceedings before the United States Patent and Trademark Office.

Before practicing law, Adam worked as an engineer for an aerospace company where he designed, tested, and implemented avionic systems for fly-by-wire rotary aircraft configurations.

Yira Dirocie’s practice focuses on fashion law and the business of fashion. She routinely assists and advises fashion brands and startup companies as virtual in-house counsel with day to day business affairs, domestic and international trademarks, copyrights, branding, and licensing. Some noteable clients include professional skateboarder Stevie Williams, Fashion blogger Aleali May, and brands like Just Don and KNC Beauty. She has also worked as in-house counsel for large and small media and fashion companies, including Sony Music, CBS Studios International, Japanese anime distributor Dentsu Entertainment, and luxury brand Oyster Holdings.

Yira holds a Juris Doctorate degree from Howard University School of Law and undergraduate degrees in Political Science and Legal Communications from Howard University.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Monday, 17 September 2018 15:39

Hits: 1735

Business Series: Know Before You Sign On the Dotted Line: Reading & Negotiating Business Contracts

Tuesday, September 11, 2018  12:00 p.m. — 1:30 p.m.

New and growing businesses must enter into a variety of contracts, with landlords, suppliers, and clients, to name a few. Learn how to read common “boilerplate” contractual language and negotiate contractual terms to your advantage.

Class covers:

  • Contract law basics 
  • Essential terms of a commercial lease: what is negotiable and what is non-negotiable
  • Essential terms of a contract for goods or services 
  • “Typical” contracts negotiated by business people
  • Caveat emptor: how to avoid problematic contracts

Presented by G. Mark Santa-Anna:
Attorney Mark Santa Anna is a Southern California native. He obtained his Bachelor’s Degree (International Relations & Spanish) from the University of Southern California (USC) and earned his Juris Doctor degree from the University of California, Hastings College of the Law in June 1992. His legal experience is complemented with extensive insurance industry training and education as well as a diverse entrepreneurial background, including owning and operating his own successful law practice for several years.

Although Mr. Santa Anna was raised in Southern California, he has lived abroad in Venezuela, Spain, Turkey and Saudi Arabia. In his spare time, he enjoys traveling with his family and seeing the world and meeting its peoples. He is bilingual (Spanish, spoken and written) and volunteers his time and services at several pro bono venues and events as well as participating on a number of committees and organizations in the greater Los Angeles area.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Friday, 18 May 2018 10:54

Hits: 1222

Business Series: From Seed Money to Serious Investment: Raising Money for Your Business

Tuesday, September 4, 2018
12:00 p.m. — 2:00 p.m.

Every business needs an initial investment to get off the ground, and established businesses often require investment in order to expand. Learn how to apply for and obtain small business loans, plus learn about vital alternative funding sources for startups.

Class covers:

  • How to sell your business to investors
  • Crafting a business pitch
  • Best practices for loan applicants
  • Other funding options, like friends and family, and crowdfunding

Presented by Kevin Lew with the support of Bixel Exchange, and Raul Yañez:
Kevin Lew is the Startup Development Program Director for Bixel Exchange, the L.A. Area Chamber of Commerce’s Emerging Tech Center. He endeavors to connect community interests and needs to Bixel Exchange events and programs. Kevin has an extensive background as an event and content producer and partnership program specialist from his ventures at Opportunity Green and Eventologie. With a love for technology, sustainability, and design, Kevin hopes to promote and foster a pragmatic and sustainable business economy at a local and global scale. Now, with three-plus years leading the Startup Development Program at Bixel Exchange, Kevin has extensive knowledge about the early stage startup ecosystem in L.A.

Raul Yañez is a commercial banking expert at Pacific Western Bank with almost 40 years of experience in the banking industry. He earned his bachelor’s degree from Loyola Marymount University and is a native of East Los Angeles.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Friday, 18 May 2018 10:52

Hits: 1385

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