Starting and Growing Your Business: Where to Start

Tuesday, August 7, 2018  12:00-2:00 p.m.

In this introductory workshop, learn the basic steps to starting your business, plus get tools and resources for in-depth training on what you “didn’t know you needed to know” about business. Stay after the session for one-on-one consultations with business counselors from the City of Los Angeles BusinessSource centers.

Class covers:

  • Developing a business idea and writing a business plan
  • Identifying a market and reaching customers/clients
  • Obtaining proper licenses and permits, and complying with tax requirements
  • Funding your business and managing your finances
  • Exercising your legal rights and avoiding common legal issues

Presented by: Swann Do with the support of PACE (Pacific Asian Consortium in Employment) and Ryan Metheny:

Swann Do is the Program Director of the Women's Business Center for PACE Business Development Center. She has lived in the Los Angeles County for over 35 years. Swann got her dual degrees at Cal State Los Angeles in Business Marketing and Graphic Design and proceeded to work in a busy, highly demanding non-profit industry. She oversees all workshops at PACE Business Development Center and has trained new business counseling staff. Passionate about small businesses and helping others, she has been working at PACE Business Development Center (BDC) / Women Business Center (WBC) for over a decade helping small business owners within the Los Angeles County community to start and grow their business. To date, the Center has counseled/trained 11,477 aspiring entrepreneurs. In turn, over 2,987 businesses were started, stabilized and/or expanded. As a result of assisting these entrepreneurs and small business owners, over 997 jobs were created and/or retained! She is certified by NeighborWorks Training Institute as a credit counselor. Swann also packages and underwrites business loans.

As a program director of WBC, Swann manages her own program and conducts workshops such as how to start and grow your business, Entrepreneur Training Program Boot camp, Business Plan and Marketing. She caters her one-on-one business counseling for each business depending on their situation from start-ups as well as business owners going through growing pains or understanding how to manage his/her business effectively. When asked about her role as Director of PACE's WBC, Swann said, "When [I] do outreach I talk to women and listen to their stories and encourage them to make a difference. [I tell them to] believe in themselves, invest in themselves, start their business, live their dream. Don't let anybody tell you what you can't do."

In 2013, the center that she is currently running received a National Women's Business Center of Excellence Award and, in 2016, PACE-WBC was recognized as part of the official network of Women Business Centers from the U.S Small Business Administration by Maria Contreras-Sweet. In 2017, she received the Women in Business Champion of the Year award.

In her free time, Swann loves to play badminton and improve her inner peace by practicing Tai Chi and Chi Gong. One of the things that are on her must do list is to build up her courage to attempt skydiving.

Ryan Metheny is the Managing Librarian, Legal Education at LA Law Library. After graduating from UCLA School of Law, Ryan practiced First Amendment law at a public interest firm in Berkeley. He transitioned to librarianship to focus on his passions of research and education, and earned a master's degree in library and information science from the University of Washington. When not on the reference desk, Ryan coordinates the educational programming at the law library, the law student internship program, and the Members Program. He also teaches legal research at the University of Southern California Gould School of Law.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Tuesday, 22 May 2018 16:34

Hits: 1102

Business Series: Government Contracts: Steady Income for Your Business

Tuesday, October 30, 2018  12:00 p.m. — 2:00 p.m.

Learn about government contracts, which can be a great source of steady revenue for small businesses. Officials from local and state agencies will present information on how to locate public solicitations, certification requirements, the bidding process, and how contracts are awarded.

Class covers:

  • Finding and responding to public solicitations
  • Understanding government contracts
  • State and local contracts vs. federal contracts, and the different requirements for each
  • Business development and government contracting opportunities and resources in L.A. City and County

Presented by officials from L.A. City Department of General Services, L.A. County Department of Consumer and Business Affairs and the California Department of General Services

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Thursday, 27 September 2018 09:38

Hits: 978

Business Series: Should I Be Exporting? Increase Your Revenue by Tapping Foreign Markets

Tuesday, November 6, 2018  12:00 p.m. — 2:00 p.m.
Exporting can be a great untapped source of revenue for Los Angeles area businesses. Learn about the resources available to beginning exporters and the nuts and bolts of starting your own export business.

Class covers:

  • Is exporting for me?
  • The Trade Connect program for exporters
  • Key tips for reducing risk
  • Export Research Tools (with complimentary booklet)

Presented by: Elizabeth Glynn with the support of Port of Los Angeles Trade Connect:

Elizabeth Glynn facilitates ExporTech™ programs throughout Southern California for CMTC, an affiliate of the NIST Manufacturing Extension Partnership, which supports small- and medium-sized manufacturers to enhance their operational and business capabilities. ExporTech™ is a corporate management system that provides manufacturing executives and business owners with strategic focus and a structured process through which they create and implement actionable export plans that result in increased sales growth in global markets. To date, 50+ Executive Teams have completed ExporTech™ programs. Most are implementing their export plans and expanding sales in global markets. Six manufacturers have received export awards recognizing their export expansion efforts.

A global operations and business development professional, Glynn has worked with companies in export operations, compliance, trade finance, and global logistics with the objective of accelerating companies' investment in exporting and maximizing their competitive advantage in global markets.

Initially having worked in global logistics and sales, Glynn transitioned from global transportation to managing the export operations for a company. Glynn streamlined the global logistics infrastructure; managed export, import, and foreign-based transactions; facilitated multi-country shipments, free trade zone projects; and negotiated letters of credit. She achieved seamless in-transit logistics movement of third country shipments; and, secured resolution of a six-figure transshipment cargo insurance claim. Glynn has interfaced with a diverse range of companies that includes working with program units at Raytheon Space & Communications to provide export training and facilitate global delivery of communication systems to establishing export operations for a medical device manufacturer.

Since 1998 Glynn has taught courses in global business management, leadership, and ethics at the University of La Verne (M.B.A. program), and a number of global trade courses at UCLA Extension including global logistics and fundamentals of international trade. She has developed and presented customized programs at UCLA Extension and UC Riverside. Glynn holds a Master of International Management (M.I.M.) degree from the Thunderbird School of Global Management and a Bachelor of Arts (B.A.) degree in Linguistics from UC Irvine.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Tuesday, 24 July 2018 10:03

Hits: 966

Business Series: Branding and Marketing 101

Tuesday, September 18, 2018  12:00 p.m. — 2:00 p.m.

Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

  • Defining and protecting your brand
  • The different marketing channels available, and the strengths and weaknesses of each
  • How to integrate branding and marketing across multiple channels and platforms
  • Basing your marketing initiatives on research and data
  • Approach to marketing on a budget

Presented by Erin Kapczynski:
Erin Kapczynski is V.P. of Marketing for Purch, a digital content and commerce company and the largest online technology publisher in the U.S., with over 100M monthly unique visitors. In this role, Erin oversees global consumer and corporate marketing that drives ad sales, eCommerce, and lead-gen, all amounting to more than $100 million dollars in annual revenue.

Erin has spent nearly two decades in the marketing field with a majority of that time working in the digital media and advertising industries. Prior to Purch, Erin served as VP of Marketing at Panache, a digital video monetization tech startup acquired by WPP, and a strategic marketing consultant at Demand Media. Previously, she held high-level marketing positions at Move.com and Herbalife HQ, where she focused on international marketing.

True to Erin’s borderline obsessive love of all things digital media, she has served as Interactive Emmy Awards judge, IAB MIXX Awards judge, and continues mentoring individuals and tech start-ups in the L.A.-area, as well as guest lecturing at the city’s premier universities, including UCLA.

A virtual L.A. native by way of Ukraine, Erin lives in Santa Monica, CA where she wears lots of sunscreen. When she’s not correcting people on the spelling of her last name, she likes to browse art exhibits and lift kettle bells. She speaks English, Russian, some French and a bit of Polish.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Tuesday, 22 May 2018 16:34

Hits: 958

Business Series: Sales Techniques and Strategies

Tuesday, October 16, 2018  12:00 p.m. — 2:00 p.m.

Getting the most out of your sales efforts is an undervalued aspect of running a business. In this class, learn how to develop an effective strategy for reaching your sales goals.

Class covers:

  • Defining your value proposition
  • Defining your competition (SWOT analysis – strength/weakness/opportunity/threat)
  • Road(s) to market – developing a sales and distribution model
  • Managing your pipeline – sales team, customer relationship management (CRM), and customer support

Presented by Doug Korte with the support of Bixel Exchange:
Doug Korte is an accomplished global technology executive and respected transformational leader, with experience in turning around and growing high-tech companies from start-up to Fortune 50. Senior executives routinely consult with him when they look to transform & grow their organizations and drive for operational excellence. In the past Douglas has served as Vice President & Global General Manager, Communications, Media & Entertainment with Hewlett-Packard and an executive at IBM. He is an active member associated with key industry organizations, which include: the National Association of Corporate Directors (NACD), the Academy of Television Arts & Sciences, the USC Institute of Communication Technology Management and the Society of Motion Picture and Television Engineers. Today, Doug serves as CEO for Cuneiform Technologies Inc. and is an investor and private equity consultant, providing timely business development, operations and financial strategy advice to corporations, private equity & venture capital firms, investment banking/management firms, hedge funds, professional services firms and large institutional investors regarding high technology and digital media companies.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Last Updated: Thursday, 27 September 2018 09:23

Hits: 905

Hours / Location

LA Law Library
301 W. First Street
Los Angeles, CA 90012
213-785-2529
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Hours:
M, W, Th, F: 8:30 am – 6:00 pm
Tue: 8:30 am - 8:00 pm
Saturday: 9:00 am – 5:00 pm

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